And how marketers can use mobile to improve social media effectiveness in 2013 The social news feed can be one of the most engaging places to distribute brand…
I’m winding down my first visit to CES with a singular thought in my head – upgrade! I couldn’t agree more that we’re living in the Age of the Upgrade, where what we already own is going to be replaced by “a more awesome version of the same thing.” If we’re living in this Age of the Upgrade, then CES is the embodiment of our new normal.
Whether we’re driving in a connected car, wearing vibrating underwear, creating our food with 3D printers, or reading snippets of news on our curved smartphones, the physical goods and services that we use daily are being re-imagined thanks to advances in technology.
Between the sensory overload that is the CES floor and attending our engaging IPG Mediabrands/AdAge speaker sessions, a key theme began to emerge – simple and intelligent experiences. Read More
I love creativity, design and storytelling. I also love data, software and reporting. With my right brain fighting with my left brain for dominance, you can understand how I can sometimes become torn.
In high school, my favourite course was drafting where I was able to blend math, software and design in AutoCAD. At graduation, I took home the “Art Award,” so naturally my next step was to enroll in 1st year engineering at the University of Toronto. At the time, math vs. art was an either-or scenario when it came to my post secondary education. And hey, why wouldn’t I go down the path that paid better?
Looking back, I’m grateful that engineering didn’t work out and that I found my calling in the field of Media Communications. It turns out that media and marketing is the perfect hybrid of creativity and numbers. You see, I didn’t have to pick sides after all.
Now almost 15 years later, I find myself on the edge of my seat when coming across all of the creative ways technology and social media are being used to tell data-driven stories – right up my alley! Read More
This week, Facebook launched a limited beta release of Graph Search, an improvement to Facebook’s search tool. The social network touts it as a new way to search, enabling people to find information through the filter of their friends and the things they care about. If you haven’t done so already, go to facebook.com/graphsearch to get on the waitlist.
Once you get access to the beta release, you’ll be able to start searching a subset of Facebook social graph content, across four main areas — people, photos, places, and interests. Interests include TV-related queries such as: “tv shows my friends like,” “friends who live in Chicago and like Shameless,” or “people who like The Bachelor and live nearby.”
It’s important to highlight that Facebook’s vision for search is quite different from Google. A web search takes a keyword or phrase and gives you back a series of links that might be what you’re looking for. While Facebook Graph Search will strive to display a more relevant, personalized answer culled from what your friends, and their friends, have shared on Facebook.
Steven Levy at Wired writes, “The result is surprisingly compelling. The mark of a transformative product is that it gets you to do more of something that you wouldn’t think to do on your own. Thanks to Graph Search, people will almost certainly use Facebook in entirely new ways.”
But will people end up using Facebook to search and discover new TV content that their friends are watching? And will Graph Search aid broadcasters in their goal of driving more awareness and tune-in?
It certainly might in the future, but not yet. It’s very early days and the first release is limited in what it can do. The good news is that Facebook is committed to making search a key pillar of the platform moving forward. And that will result in the social network becoming a more valuable social TV companion for consumers, which in turn will build a much richer data set for networks and advertisers. However, before that happens…
Here are 5 things that Facebook needs to add to Graph Search in order to make it a more powerful social TV recommendation engine: Read More
If you’re anything like me, your Facebook and Twitter feeds are often filled with comments (and spoilers) from friends about what they’re watching on TV. Thanks to the growing ubiquity of “second screen” mobile devices, sharing a real-time reaction to a game-winning goal, a favourite reality competition or the latest election results through social media is just a few quick finger taps away. According to Nielsen’s latest US Cross-Platform Report, 44% of 18-24 year olds and close to 50% of 25-34 year olds are using social networking sites on their smartphones while watching TV.
Beginning with next Fall’s TV season in the US, Nielsen will be rolling out the Twitter TV Rating to provide a standardized measure of live TV conversation occurring on Twitter — and there’s a lot of it. In a 2012 Year in Social TV Infographic, Bluefin Labs reports that ~95% of the 874 million public social media comments made about TV telecasts happened on Twitter.
According to the Nielsen release, “The Nielsen Twitter TV Rating will serve to complement Nielsen’s existing TV ratings, giving TV networks and advertisers the real-time metrics required to understand TV audience social activity.”
But of course, tweets are not all that matter when measuring live social media engagement with TV shows. So this begs the question: Why has Twitter, not Facebook, become the de facto currency of real-time television conversation dubbed “Social TV”? Read More
Do you remember where your brand stood on Facebook a year ago? Did 2012 bring you the success that you had set out to achieve?
With a new year comes new potential. I’m sure you’ll agree that many brands are not getting the most out of their social marketing efforts on Facebook. It’s easy to get stuck in a rut. To be comfortable with the status quo.
With 2013 upon us, now’s the time to reset. To quit what’s not working, to try new approaches, and to put focus on what matters most.
Here are 7 new year’s resolutions (a framework for success) to help Facebook marketing work harder for you in 2013. Read More