It’s never been easier (and sexier) to turn data into stories

Thursday, July 18, 2013
It's never been easier (and sexier) to tell data-driven stories

I love creativity, design and storytelling. I also love data, software and reporting. With my right brain fighting with my left brain for dominance, you can understand how…

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7 Facebook Resolutions for Marketers in 2013

Wednesday, January 2, 2013
Facebook Resolutions for Marketers in 2013

Do you remember where your brand stood on Facebook a year ago? Did 2012 bring you the success that you had set out to achieve? With a new…

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5 ways brands can tap into the social-mobile news feed

Tuesday, December 18, 2012
Social-Mobile News Feed

And how marketers can use mobile to improve social media effectiveness in 2013 The social news feed can be one of the most engaging places to distribute brand…

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Why reach and frequency, not engagement, are the social metrics brand marketers should care about

Tuesday, December 4, 2012
Reach Out

Over the past year, I’ve been surprised by how much focus marketers continue to place on the catch-all “engagement” metric. There’s no doubt that social media engagement is…

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The fork in the road for social branding

Tuesday, November 27, 2012

Outdoor advertising is one of the oldest forms of media. It caught on with the invention of the lithograph, and was revolutionized in the late 19th century by…

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To rent or to own? With social, it depends

Sunday, November 25, 2012
CRM: To rent or to own? With social, it depends

Home ownership is often connected to the notion of “freedom.” It’s also, historically, been an investment that appreciates over time. 65% of Americans own their homes. In Canada,…

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